Author: Carmen M. (PenMarketer)
The Typical Salesperson
the ones that borderline harass you
Let's discuss the two of us...
What if I told you we have an experience in common?
Not catching my drift? Maybe some of these scenarios will help...
"Hey! Excuse me! You look like you would be interested in---"
"Hi, could I have a moment of your time? We're selling ---"
"Ma'm, how would you like to hear about this special offer of---"
"Sir, how would you like to try a sample of our---"
Those pesky salespeople. They leave advertisements on our car windows and front doors, but they don't take the time to leave an impression. All of us have been somewhere at some point when all of a sudden, a random stranger has walked up to us with a product in their hand, a branded uniform or a business card to pass on as a company representative.
Remember the feeling? I'm sure you do. In this brief article, we will discuss how many of the salespeople we have encountered in our lives all have something in common: their approach. Often times, we feel bothered, pressured and uncomfortable by the way salespeople treat us.
$ALES shouldn't be about the monetary value. No. It's a
psychological process. THINK mental, not merchandise.
Everything you sell has little to do with the product as much as it has everything to do with the emotion and presentation of it. I truly believe that no matter what you are selling and the value or demand of it, it can be sold if it's properly delivered to its audience.
Why is this the case? It's easy:
People want to feel like they're buying from someone they can
trust. NOT just another salesperson. How do I achieve this?
• Relate to your clients.
• Eliminate their fears.
• Be clear and concise.
• Be clear and concise.
Just to summarize.
People work hard for their money and it takes more than rehearsed dialogue to convince someone to pull from their pockets just because someone approaches them on the street. Salespeople have to understand the mentality of their potential clients. It's crucial to take into consideration what you like or dislike, your hopes and fears.
The majority of salespeople mean well. After all, they're just trying to sell a product and garner interest to meet a sales quota or to run a successful business. However, they lack the ability to understand and make the connection from the customer's side of thinking apart from their own.
If you want to refrain from taking this approach
see my post about: "The Way to Stand Out"
Till next time,
Carmen
